Year after year, the amount of people using the yellow pages falls, and local searching rises. The statistics tell the truth about the changing landscape of finding local businesses, as a recent survey shows:
On the yellow pages:
- 7.69% use the yellow pages regularly (and this is largely the 55+ community)
- 23.08% use it once a month
- 15.38% use it once a year
- 53.85% never use it
- 7.14% of users use the yellow pages when looking for local services and businesses
On web searching:
- 92.86% use Google.com when looking for local services and businesses
- 100% use Google.com everyday
The disparity between the two advances every year, and especially among young people internet searching is the go-to source for local information!
source: google-vs-yellow-pages
