Yellow Pages vs a Quality Local Website
Year after year, the amount of people using the yellow pages falls, and local searching rises. The statistics tell the truth about the changing landscape of finding local businesses, as a recent survey shows:
On the yellow pages:
- 7.69% use the yellow pages regularly (and this is largely the 55+ community)
- 23.08% use it once a month
- 15.38% use it once a year
- 53.85% never use it
- 7.14% of users use the yellow pages when looking for local services and businesses
On web searching:
- 92.86% use Google.com when looking for local services and businesses
- 100% use Google.com everyday
The disparity between the two advances every year, and especially among young people internet searching is the go-to source for local information!
source: google-vs-yellow-pages
SEO, and why it’s important.
Search Engine Optimization is a fancy term for a simple idea. Div Creative focuses on SEO, and the reason is simple. Unless potential clients/customers know your website’s address already, 95% of users will find your site via Google, Bing, Yelp, or social media sites like Facebook and Google+. That makes making your site as accessible as possible to those sites and managing your social media presence incredibly important!
At Div Creative, we’ve been managing the SEO of sites for years. We have a couple of key things that we focus on, and a website package with us will contain all of the following:
- A solid website framework, to make the underlying tech of your website as visible as possible to the robots at Google and Bing.
- Quality content, updated as much as possible. One of the best ways to boost your search ranking is to have a constant stream of well-written and relevant content flowing through your website at least weekly.
- A watchful eye on social media! A piece that many businesses forget is to check on their pages on sites like Facebook and Yelp. A single negative review left alone can do a huge amount of damage to your online reputation! Keeping an eye on your social media presence can be a huge boost, especially for review-based businesses like restaurants and plumbers.
Div Creative specializes in managing all of these, and we’d love to take the stress of making a good impression on the internet off your back!
Welcome!
We’re finally live!
I figured I’d take some time to introduce us. We’re Div Creative, a subsidiary of Tiger Sheep LLC. Tiger Sheep is an all-around media company, dabbling in mobile game, graphic design, print, web, and business training. Tiger Sheep’s main product is a complex business training site, live at BusinessOneTraining.com. We’ve cornered the market of training videos for the SAP Business One software suite, and that product has been massively successful.
Through creating Business One Training, our designers and techs have amassed a pretty large skillset in the web design game, and we’ve founded Div Creative to pass that expertise on to you. We want to make powerful, attractive webpages, and make them for less than our competitors! Specifically, we want to focus on businesses who have yet to migrate to the online sphere. Still advertising in the yellow pages? It’s time to upgrade! Having an online presence in this day and age is incredibly important, and Div Creative wants to help you to finally make the jump. When hired, we provide optional training and hosting, and will do whatever it takes to make sure that you are happy with your web purchase.
Contact us today and get a personalized quote! We’re based in Portland, Oregon and love working with small local businesses.